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How can you optimize Images for Web Performance, without sacrificing Quality

Did you think about optimizing your images before uploading them onto WordPress will have a huge impact on the speed of your web site?

When you start a new blog many new bloggers upload images without optimizing them for the web. Large images can slow your website more slow.

It is possible to fix this issue by employing images optimization best techniques in your daily blogging routine.

This article, we'll teach you how to improve your image for faster internet performance without losing quality. We will also discuss automatic imaging optimization extensions for WordPress that will simplify your work.

Since this is a complete guide on image optimization for the web, we have created an easy-to-follow table of content:

• What's an image optimization? (optimized image vs. unoptimized)
• What makes image optimization important? What are the advantages?
• How do you save and optimize images to improve web performance?
• Top image optimization tools and software
• The best Images optimization extensions for WordPress

What is Image Optimization? (Optimized vs Unoptimized Images)

Image optimization is the procedure of saving and providing images in the most compact image size, while not diminishing the overall quality of images.

While it may sound like a complex process however, it's really quite simple nowadays. You can utilize one of the many image optimization tools and plugins that instantly compress images as much as 80% without any noticeable loss in image quality.

Here's an example for optimizing and unoptimized image

It is evident that when optimized correctly, the image can be 75 percent smaller than the original picture without losing any quality.

What is Image Optimization work?

In simple terms, image optimization utilize compression technology like "Lossy" and "Lossless" that helps reduce the total size of the file without causing any loss of quality.

What is it to Optimize Images?

If you ever received an offer to optimize images by your WordPress hosting support team or an instrument for speed testing, the only thing it suggests is that you should reduce the size of your photos by optimizing them to be used on the web.

Why is Image Optimization Important? What are the Benefits of Image Optimization?

There are many advantages of optimizing your photos, these are the top benefits to know:

• Faster speed of website
• Increased SEO rankings
• Conversion rates that are higher for leads and sales
• Lower storage and bandwidth (which could reduce hosting costs and CDN cost)
• Backups on websites are faster (also lowers the cost of backup storage)

Beyond video, pictures are the second-heaviest items on a page. According to HTTP archivedata, photographs comprise about 21% on average of the total weight of the page.

As we all know that sites that are fast get higher rankings on search engines (SEO) and experience better conversion rates as well, image optimization is a must for all websites must implement if they want to succeed online.

Now , you may be asking what impact does image optimization actually bring about?

According to an Strangeloop study, one-second delay in loading a website can result in a loss of 7 percent or sales. Additionally, it can result in 11 percent less pageviews, and 16% lower satisfaction with customers.

If you don't have enough reason to speed up your website, then you should know that search engines like Google provide preferential SEO treatment to faster-loading websites.

By optimizing the images you upload for web you will be able to improve the speed of your website and increase WordPress SEO rankings.

Video Tutorial

If you'd prefer written instructions, just keep reading.

How to Save and Optimize Images for Web Performance?

The key to success in optimization of images for optimization to improve web speed is to find the perfect balance between the most compact file size and acceptable image quality.

The three aspects that play an important part in optimization of images are: optimization are:

• Image file format (JPEG vs PNG vs GIF vs tiff )
• Compression (Higher compression = smaller file size)
• Image Dimensions (height and width)

If you select the most appropriate combination of all three, you can decrease your image's dimensions by up to 80%.

Let's go over each of them in more details.

1. Image File Format

For the majority of webmasters, the three primary image file formats that really have any significance comprise JPEG, PNG, and GIF. Picking the right type of file is crucial to image optimization.

To keep things simple In order to keep things simple, use JPEGs for photos and images with lots of colors. PNGs for simple images or when you require transparent images, and GIF for animated images only.

For those who aren't aware of the difference between each type, the PNG image format is uncompressed . This means it's an image of higher quality. image. The downside is that PNG file sizes are significantly larger.

However, JPEG is a compressed file format , which can slightly diminish the quality of images to provide a significantly smaller file size.

However, GIF can only use 256 colors along with lossless compression which makes it the ideal choice of animated graphics.

On WPBeginner We employ all three image formats , based on the kind of image.

2. Compression

Another thing to consider is compression that plays an essential role on image optimization.

There are several types and levels of compression that are available. Settings for every differ based upon the image compression tool you choose to use.

Most image editing tools like Adobe Photoshop, On1 Photo, GIMP, Affinity Photo and others are equipped with integrated image compression features.

You may also save images by default or use a web application like TinyPNG and JPEG Mini for easier image compression.

Although it's a bit manual but these two techniques allow users to compress images before uploading the images to WordPress which is what we do with WPBeginner.

There are many well-known WordPress plugins like Optimole, EWWW Image Optimizer and others that automatically compress images when you upload them. A lot of beginners and even large corporations use these images optimization plugins as it's quick and quick.

We'll provide more information about these WordPress plugins in the following article.

3. Image Dimensions

Normally the moment you import a picture from your phone or digital camera, it is an extremely high resolution as well as huge file dimensions (height and width).

In general, these photos have typically a resolution of around 300 DPI and sizes ranging from 2000 pixels and even more. These high-quality photos are well-suited for print or desktop publishing. They're not suitable for use on websites.

Reduced file size to something more acceptable can dramatically decrease the size of the file. You can easily resize images with an image editor software on your personal computer.

For instance, we optimized the image with 1.8 Megabytes as its original file size, 300 DPI resolution, and dimensions of 4900x3200 pixels.

We opted for the Jpeg format to allow greater compression. We also changed the dimensions to 1200x795 pixels. Additionally, it decreased the image file size to 103 KB. This is 94% smaller than the original file size.

If you're aware of the three key elements in image optimization we can take a look at the various images optimization techniques for website owners.

Best ImageOptimization Tools and Programs

As we've mentioned before, the majority of image editing software comes including image optimization in addition to compression adjustments.

Beyond the software for editing images, there are several other powerful , free image optimization tools that you can use to optimize images for web (with only several clicks).

We suggest using these tools to enhance images before you upload them to WordPress especially if are an perfectionist.

This method will help you save disk space on your WordPress hosting account, and it guarantee speedy images with highest quality as you manually examine each image.

Adobe Photoshop

Adobe Photoshop is a premium software that comes with a feature that lets you save images specifically designed for the web. Simply open your picture and select the "File >> Save for Web" option.

This will open up a new dialog box. On the rightside, you can set different image formats. In the case of JPEG format, you will be able to select different quality options. After you have selected your choices it will also provide the file's size in the lower left.

GIMP

GIMP is a no-cost and open source alternative to Adobe Photoshop. It can be used to enhance your photos for the web. The downside is that it is not as easy to implement as other options listed on this list.

In the beginning, open your image in GIMP before you can select the File > Export to option. This will show the dialog box for saving your file. Make sure to give the file a different name, then click"Export Now.

This will display options to export images. If you are using JPEG files, you can choose the compression level in order to reduce the size of the file. Then, click"export button" in order for you to save an optimized picture file.

TinyPNG

TinyPNG is a free web app that uses a smart lossy compression method to reduce the dimensions of PNG images. All you need to do is go to their website and upload your images (simple drag & drop).

They will compress the image, and give you the download URL. You can also visit their sister website TinyJPG and TinyJPG for JPEG images.

There is also Extensions for Adobe Photoshop which is what we use in the image editing process as it is a blend of TinyJPG and TinyPNG in Photoshop.

For developers, they've an API to convert images in a way that is automatic, and for novices, they offer a WordPress plugin that will automatically do the job for you (more on this later).

JPEG Mini

JPEGmini utilizes a lossless compression technology that reduces the size of images , without any impact on their perceived quality. It is also possible to compare the quality of your original image and the compressed image.

You can try their web version for free or you can purchase the program to run on your personal computer. They also have a paid API to automate processes of your web server.

ImageOptim

ImageOptim is a Mac application that allows you in compressing images and without sacrificing any quality. This is done by identifying the best compression parameters and eliminating color profiles that are not needed.

Windows Alternate to this Trimage.

Best Image Optimization Plugins for WordPress

We believe that the most effective method to optimize your images is to prepare them before uploading them to WordPress. But, if you're running an author-based site or require an automation solution then you could try a WordPress plugin for image compression.

Below is our list of the top WordPress compressors of images.

1. Optimole an extremely popular plugin created by the Team behind ThemeIsle.
2. EWWW Image Optimizer
3. Compress JPEG and PNG images - plugin by TinyPNG team, which is mentioned in the article.
4. Imagify is a plugin made by the well-known WP Rocket plugin team.
5. ShortPixel Image Optimizer
6. WP Smush
7. reSmush.it

Using any Of these WordPress image optimization plugins can help you accelerate your website.

Final Thoughts and Best Practices for Image Optimization

If you aren't saving images that are optimized for the web, you should begin doing so immediately. It'll make a massive difference on your site speed and your visitors will thank you for it.

Additionally, faster websites are excellent for SEO, and you'll probably see an increase in your rankings on search engines.

Utilize this tool convert to png